A Little Bird Tweeted Me: Using Social Media to Provide Equitable Access to Evidence-Based Health Initiatives

Although organizations, practitioners, and students in occupational therapy have been successful in using social media to promote the profession, few examples exist of how to develop and evaluate a social media plan for health education and promotion purposes (American Occupational Therapy Association [AOTA], n.d.; Hamilton et al., 2016). The recent use of social media by health care providers and organizations in response to (COVID-19) illustrates how social media can be