The “Triple Ice Cream Scoop”
Why an ice cream cone as a brand image? Why a triple scoop? How does that convey “Living Life To Its Fullest?”
A triple scoop ice cream cone brings to mind something big and rewarding, doesn’t it? Something you hoped for but didn’t expect to get. Something you see others enjoying and long for yourself. And that’s what occupational therapy brings to people!
Occupational therapy practitioners can help clients understand that not only ordinary, but also remarkable, accomplishments are possible through the intervention of occupational therapy. Occupational therapy says the impossible is possible. It sets goals for people who feel those goals are beyond their reach, and then works with them to make those goals attainable and, by doing so, helps them enjoy the most out of life.
We encourage you to adopt “Living Life To Its Fullest” as a simple, yet powerful message. Use it daily to help communicate the essence of our profession to clients, consumers, fellow health care professionals, and everyone who can benefit from all that occupational therapy has to offer.
