Promote the Profession with OT's Brand: "Occupational Therapy: Living Life To Its Fullest®"
The Occupational Therapy Brand Is Important
You are important in the job you do every day. And the people you serve are important.
The brand is a powerful tool created with you in mind. It is a message that you can share with others to explain how occupational therapy helps people engage in living life to its fullest.
Within our profession there have always been variations on defining what we do. “Occupational Therapy: Living Life To Its Fullest®” embraces those variations and crystallizes in a few words what the profession stands for, and the positive impact practitioners have on the lives of those we serve.
To launch the OT Champions program, we asked AOTA members to let us know how they were promoting the profession. The activities of those members who earned at least 30 Champion points are highlighted here. Take a look at the wide variety of experiences to get ideas for how you can promote the profession in a way that works for you. Have questions? Want to share your own ideas? Go to the General Forum on OT Connections at http://www.otconnections.org/ and tell us how you are an OT Champion!
The AOTA “Brand Toolbox" below provides the tools you need to help spread the message. It includes logos and suggestions for using the tools in print and online. It also includes a poster that you can hang in your clinic, office, school, etc., and a wallet guide that gives you convenient tips for furthering the “OT message” as effectively as possible.
When occupational therapy says the impossible is possible, we help people live life to its fullest. When occupational therapy sets unreachable goals and makes them reachable, we help people live life to its fullest.
Remember, you are a champion for occupational therapy. Help spread the word!
